Mike Macadaan · Featured work

This is Ground

After being inspired to create a cord organizer by a taco lunch, a business was formed after the ‘Cord Taco’ went viral. This along  with a few other leather accessories would soon be available for purchase at Apple. The digital expressions of this brand included ecommerce on desktop web, iOS app, Facebook, Instagram, and many experimental mediums from AR to interactive voice.

  • My role: Head of Design, Founder
  • Team: 20, mix of designers, and other ‘startup’ roles
  • Where/when: Los Angeles and Italy, 2015

Credits: Mel Riccardi, photography, Charles Riccardi, digital design, Nisha Rabiee, industrial design, Mike Macadaan, creative director