My Last Week at Tsavo
It is my last week at Tsavo Media in Santa Monica. From the beginning, my plan was to create a publishing team and set of key products and then resume life in Northern California once some key goals were met. In my ten months with Tsavo we created a dream team of product, content and design all stars. Over the past 3.5 intense months, our efforts have resulted in going from zero to nearly 3 million visitors per month (based on 5.15.09 to 6.15.09) within a profitable business.
When we launched the network, we had a site for guys called Manolith, one for women called Twirlit and another for Parents called Kidglue. We also had the beginning stages of our network portal called Daymix. Not long after we acquired a site called opensourcefood and renamed it Nibbledish. Our new little publishing network started on the foundation of universality – topics that had mass appeal. Within these broad categories lived a world where we could experiment with different types of content to see what kind of audiences would emerge and then continue to feed them heavy doses of what they love. While the network is still young, it has generated significant traction in a short time frame.
I’ll obviously miss working alongside the team in Santa Monica and know they’ll continue to kick ass. I’ll now be focusing my sights back on product innovation and user experience design for a few interesting companies in the short term. Although moving to LA didn’t happen while at Tsavo, the idea is still alive, so let me know if you need a house sitter for the summer!