Best practices on implementing Digg into your content

Notes from Web 2.0 Expo #w2e
Bob Buch, BD for Digg on Best Practices for implementing Digg within your content

5 ingredients for better integration within publishing content.

1. Flour
Sharing. If you love something, set it free

2. Sugar
Integration.  Don’t try to do everything yourself.  Use Facebook’s platform for things like profile photos, authentiacion, etc.

3.  Eggs
People who know what these mean: ROFLCopter (rolling on the floor laughing – legs spinnng like a helecopter blade), LMAO, PWND and Noob 
4. Butter
Platform.  One to One is now one to many

5. Chocolate chips
Authenticity.  Stay true to your core competency

Successful Social Sites
· Facebook: 175+ million active registered users, Avg use has 120 friends 
· Twitter: 7 million registered users (early ‘09), 8 million monthly uniques

·  Digg: 35 million monthly uniques, 4.2 million registered users, 20K stories submitted daily, 80 million exit links monthly.  Best stories will send between 200-250K just reaching homepage will get you minimum 20K visits

Pay it Forward
HP stories on Digg will send 20-200K visits
Each share on FB gets seen by 40+ friends

Notes on Digg
Displaying every social site (not a good thing to do) – a good example is Wired (on what to do) – Digg, Yahoo Buzz, StumbleUpon and reddit (owned by Conde Naste)

CollegeHumor displays a Digg centric experience when traffic comes in from Digg.  Know where the users are coming from and give them a customized experience.

Stats:  New button on Wired.com and has the Digg count and a little content and they saw there clicks on Digg go from 500: to a million

FB Connect
- Reg up 30-100%
- Engagement up 15-80%
- Traffic stories published to newsfeed avg 40 friends and 0.8 – 2 clicks
- A great way to have auth on your site – profile pix, no emails to verify, etc..

Facebook import let’s people set up Diggs where every time someone Diggs, it appears on their profile.  Powerful syndication opportunity.

Digg Widget – top stories on Digg.  Partners can integrate these most Digged widgets and they see more use and traffic than their own most popular widgets.

· Telegraph newspaper in the UK (largest in UK) is implementing social media/Digg in the correct way.
· The Onion: They saw their traffic go from 25K a month to 600K a month using the Digg buttons and widgets