Recent project: Dollar Shave Club, 2012

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I've been working in User Experience & Design for companies such as Science Studio, Urbandig, Myspace, TechTV, Disney, Intuit and AOL for 13+ years. Science Studio is my most recent project.

I'm currently at Science


DogVacay, pet boarding marketplace.

MeUndies, underwear subscription

Uncovet, daily fashion finds

Handcrafted off the beaten experiences in an app.

Glue is a guiding framework for ongoing product design, based on common elements and visual language that make up the current brand & product proposition, with flexibility to allow for vertical expression.

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Example Glue entry

UX + Design Guiding Principles

Place a strong emphasis on familiarity, leveraging existing patterns to create a predictable and comforting environment. Establish easy-to-remember conventions and apply them throughout the products, creating an efficient, trustworthy system that requires no re-learning by the user. Place a strong emphasis on familiarity, leveraging existingpatterns to create a predictable and comforting environment.Establish easy-to-remember conventions and apply them throughout the products, creating an efficient, trustworthysystem that requires no re-learning by the user.

Start with nothing and only add what is absolutely necessary. Don’t overemphasize; if you draw attention to everything, you effectively draw attention to nothing. Decide what the primary objective of the page is and focus on that, making it clear. Successful organization can make even the most complex systems appear simple.

Nothing conveys trust more than organization, clutter-free, comforting experiences. Tell the user what they want to know and let them feel in control of their information and experience. Save steps whenever possible. Accept blame for errors and when in doubt, apologize.

Create an atmosphere that is always active, like a 24/7 party. No matter what time of day someone stops by, they’ll find people talking, new content being offered up and plenty to discover.

Don’t force users to be constantly bothered by minor details (check this box, scroll this way, now that way, etc.) The vast majority of usability issues are in the details, and small annoyances that add up break the overall experience for the user.

Anticipate the user’s needs from end-to-end, delivering the right information at the right time. Emphasize discovery, be reassuring about processes, avoid dead ends, and make it easy to recover from errors.

Create open lines of communication with the user. Respond to interactions with simple visible changes (status bars, alerts, feedback on buttons – no extra confirmation windows or anything that goes against the flow). Be their guide through the experience – feed back and feed forward – keeping a friendly and conversational tone.

Give the user necessary tools to tailor-fit their experience to their individual tastes and preferences, allowing for the delivery of unique and different content to each user based on those interests. The more control they have over their environment, the more personalized their experience will be and the less likely they will want to leave.

Self-expression has been and continues to be one of our strongest suits. Keep the design simple and give the user boundless opportunity to express their identity outwardly by adding customization tools to add creative elements to their space and better ways to share what they find.

Through it all, allow for our heart and soul to shine through in brief moments like badges, pre-rolls, etc. Our personality should come out and surprise you from between the lines, not be an over-the-top presence that you can’t get away from. We’re just the host, not the party.

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